{"id":3,"date":"2021-01-19T17:02:37","date_gmt":"2021-01-19T16:02:37","guid":{"rendered":"https:\/\/potmehud.cz\/?page_id=3"},"modified":"2026-09-12T09:39:48","modified_gmt":"2026-09-12T07:39:48","slug":"ochrana-sukromia","status":"publish","type":"page","link":"https:\/\/potmehud.cz\/sk\/ochrana-sukromia\/","title":{"rendered":"Ochrana osobn\u00fdch \u00fadajov"},"content":{"rendered":"<p><section id=\"bt_bb_section6adda6a7e6eda\" class=\"bt_bb_section bt_bb_color_scheme_1 bt_bb_layout_boxed_1200 bt_bb_vertical_align_top bt_bb_top_spacing_large bt_bb_bottom_spacing_large\" style=\"; --section-primary-color:#ffffff; --section-secondary-color:#191919;\" data-bt-override-class=\"null\"><div class=\"bt_bb_background_image_holder_wrapper\"><div class=\"bt_bb_background_image_holder btLazyLoadBackground bt_bb_parallax\"  data-background_image_src=\"https:\/\/potmehud.cz\/wp-content\/uploads\/2021\/03\/eshop-head.jpg\" data-parallax=\"0.7\" data-parallax-offset=\"0\" data-parallax-zoom-start=\"1\" data-parallax-zoom-end=\"1\" data-parallax-blur-start=\"0\" data-parallax-blur-end=\"0\" data-parallax-opacity-start=\"1\" data-parallax-opacity-end=\"1\" style=\" background-image: url(&#039;https:\/\/potmehud.cz\/wp-content\/plugins\/bold-page-builder\/img\/blank.gif&#039;);\"><\/div><\/div><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-6 col-xl-6 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:6;\" data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_medium\" data-bt-override-class=\"null\"><\/div><header class=\"bt_bb_headline bt_bb_font_weight_bolder bt_bb_dash_none bt_bb_size_normal bt_bb_align_inherit\" data-bt-override-class=\"{&quot;bt_bb_size_&quot;:{&quot;current_class&quot;:&quot;bt_bb_size_normal&quot;,&quot;def&quot;:&quot;normal&quot;,&quot;xl&quot;:&quot;normal&quot;},&quot;bt_bb_align_&quot;:{&quot;current_class&quot;:&quot;bt_bb_align_inherit&quot;,&quot;def&quot;:&quot;inherit&quot;,&quot;xl&quot;:&quot;inherit&quot;}}\"><h1 class=\"bt_bb_headline_tag\"><span class=\"bt_bb_headline_content\"><span>Ochrana osobn\u00fdch \u00fadajov<\/span><\/span><\/h1><\/header><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><\/div><\/div><\/div><div  class=\"bt_bb_column col-xxl-6 col-xl-6 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:6;\" data-width=\"6\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><section id=\"bt_bb_section6adda6a7e739c\" class=\"bt_bb_section bt_bb_layout_boxed_1200\"  data-bt-override-class=\"null\"><div class=\"bt_bb_port\"><div class=\"bt_bb_cell\"><div class=\"bt_bb_cell_inner\"><div class=\"bt_bb_row \"  data-bt-override-class=\"{}\"><div class=\"bt_bb_row_holder\" ><div  class=\"bt_bb_column col-xxl-12 col-xl-12 col-xs-12 col-sm-12 col-md-12 col-lg-12 bt_bb_vertical_align_top bt_bb_align_left bt_bb_padding_normal\" style=\"; --column-width:12;\" data-width=\"12\" data-bt-override-class=\"{}\"><div class=\"bt_bb_column_content\"><div class=\"bt_bb_column_content_inner\"><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><div  class=\"bt_bb_text\" ><\/p>\n<p>Aktualizovan\u00e9: 12. september 2026<\/p>\n<h2>1. Kto sprac\u00fava tvoje osobn\u00e9 \u00fadaje<\/h2>\n<p>Prev\u00e1dzkovate\u013eom osobn\u00fdch \u00fadajov n\u00e1v\u0161tevn\u00edkov a z\u00e1kazn\u00edkov potmehud.cz je Potmeh\u00fad s.r.o., I\u010cO: 22505989, so s\u00eddlom Nad Konv\u00e1\u0159kou 309\/15, 150 00 Praha 5 \u2013 Radlice, \u010cesk\u00e1 republika. S ot\u00e1zkami o ochrane s\u00fakromia alebo pri uplatnen\u00ed svojich pr\u00e1v sa obr\u00e1\u0165 priamo na prev\u00e1dzkovate\u013ea:<\/p>\n<ul>\n<li>E-mail: <a href=\"mailto:pivo%40potmehud.cz\">pivo<span>&#64;<\/span>potmehud.cz<\/a><\/li>\n<li>Telef\u00f3n: <a href=\"tel:+420774020017\">+420 774 020 017<\/a><\/li>\n<li>Kontaktn\u00e1 adresa: Nad Konv\u00e1\u0159kou 309\/15, 150 00 Praha 5<\/li>\n<\/ul>\n<h2>2. Ak\u00e9 \u00fadaje sprac\u00favame a pre\u010do<\/h2>\n<p><strong>Objedn\u00e1vky a komunik\u00e1cia so z\u00e1kazn\u00edkmi.<\/strong> Sprac\u00favame \u00fadaje, ktor\u00e9 n\u00e1m poskytne\u0161 pri n\u00e1kupe alebo kontakte: meno, kontaktn\u00e9 a doru\u010dovacie \u00fadaje, faktura\u010dn\u00e9 \u00fadaje, obsah objedn\u00e1vky, inform\u00e1cie o platbe a s\u00favisiacu komunik\u00e1ciu. Pou\u017e\u00edvame ich na vybavenie objedn\u00e1vky, doru\u010denie a rie\u0161enie ot\u00e1zok \u010di reklam\u00e1ci\u00ed. Pr\u00e1vnym z\u00e1kladom je uzatvorenie a plnenie zmluvy alebo kroky pred jej uzatvoren\u00edm pod\u013ea \u010dl\u00e1nku 6 ods. 1 p\u00edsm. b) GDPR. Bez \u00fadajov potrebn\u00fdch na objedn\u00e1vku nem\u00f4\u017eeme n\u00e1kup vybavi\u0165.<\/p>\n<p><strong>Z\u00e1konn\u00e9 povinnosti.<\/strong> \u00dadaje na \u00fa\u010dtovn\u00fdch a da\u0148ov\u00fdch dokladoch uchov\u00e1vame na splnenie z\u00e1konn\u00fdch povinnost\u00ed pod\u013ea \u010dl\u00e1nku 6 ods. 1 p\u00edsm. c) GDPR.<\/p>\n<p><strong>Ochrana na\u0161ich pr\u00e1v a prev\u00e1dzka webu.<\/strong> Potrebn\u00e9 z\u00e1znamy o komunik\u00e1cii, objedn\u00e1vkach a technickej prev\u00e1dzke m\u00f4\u017eeme pou\u017ei\u0165 na ochranu pr\u00e1vnych n\u00e1rokov, rie\u0161enie sporov a zabezpe\u010denie webu. Pr\u00e1vnym z\u00e1kladom s\u00fa opr\u00e1vnen\u00e9 z\u00e1ujmy pod\u013ea \u010dl\u00e1nku 6 ods. 1 p\u00edsm. f) GDPR. Proti sprac\u00favaniu zalo\u017een\u00e9mu na opr\u00e1vnen\u00fdch z\u00e1ujmoch m\u00f4\u017ee\u0161 namieta\u0165.<\/p>\n<p><strong>Marketingov\u00e9 spr\u00e1vy.<\/strong> Ak ti posielame ponuky, rob\u00edme to za podmienok \u010desk\u00e9ho z\u00e1kona \u010d. 480\/2004 Sb.: s tvoj\u00edm s\u00fahlasom alebo, ak to z\u00e1kon umo\u017e\u0148uje, na\u0161im existuj\u00facim z\u00e1kazn\u00edkom s mo\u017enos\u0165ou odhl\u00e1senia. S\u00fahlas m\u00f4\u017ee\u0161 kedyko\u013evek odvola\u0165 a proti priamemu marketingu namieta\u0165 cez uveden\u00e9 kontakty. Objedn\u00e1vka nie je v\u0161eobecn\u00fdm s\u00fahlasom s marketingom.<\/p>\n<h2>3. Cookies a Google Analytics<\/h2>\n<p>Web pou\u017e\u00edva nevyhnutn\u00e9 cookies na fungovanie obchodu a ulo\u017eenie tvojej vo\u013eby s\u00fahlasu. Na meranie n\u00e1v\u0161tevnosti a zlep\u0161ovanie webu pou\u017e\u00edvame Google Analytics 4, ID merania G-S25VL3HCLV. Analytick\u00e9 cookies sa zapn\u00fa a\u017e po udelen\u00ed s\u00fahlasu so \u0161tatistikou; pr\u00e1vnym z\u00e1kladom merania je s\u00fahlas pod\u013ea \u010dl\u00e1nku 6 ods. 1 p\u00edsm. a) GDPR.<\/p>\n<p>Analytika sprac\u00fava najm\u00e4 \u00fadaje o nav\u0161t\u00edven\u00fdch str\u00e1nkach, interakci\u00e1ch, zdroji n\u00e1v\u0161tevy a technick\u00fdch vlastnostiach zariadenia a prehliada\u010da. Web pou\u017e\u00edva Google Consent Mode: aj pri odmietnut\u00ed analytick\u00fdch cookies sa Googlu m\u00f4\u017eu bez t\u00fdchto cookies odosiela\u0165 obmedzen\u00e9 technick\u00e9 sign\u00e1ly, napr\u00edklad stav s\u00fahlasu a inform\u00e1cia o na\u010d\u00edtan\u00ed str\u00e1nky. Odmietnutie cookies preto nezastav\u00ed v\u0161etku komunik\u00e1ciu s Googlom.<\/p>\n<p>Volite\u013en\u00e9 cookies m\u00f4\u017ee\u0161 prija\u0165, odmietnu\u0165 alebo upravi\u0165 tla\u010didlom <strong>Nastavenia cookies<\/strong> . Odvolanie s\u00fahlasu nem\u00e1 vplyv na z\u00e1konnos\u0165 predch\u00e1dzaj\u00faceho sprac\u00favania. Podrobnosti o cookies, ich \u00fa\u010deloch, \u017eivotnosti a spr\u00e1ve preferenci\u00ed n\u00e1jde\u0161 v na\u0161ich <a href=\"https:\/\/potmehud.cz\/sk\/zasady-cookies-eu\/\">z\u00e1sad\u00e1ch pou\u017e\u00edvania cookies<\/a>. Cookies Google Analytics m\u00f4\u017eu ma\u0165 \u017eivotnos\u0165 a\u017e dva roky; \u017eivotnos\u0165 cookies sa l\u00ed\u0161i od doby uchov\u00e1vania \u00fadajov na serveroch Googlu.<\/p>\n<p>Kontaktn\u00e9 formul\u00e1re pou\u017e\u00edvaj\u00fa Google reCAPTCHA na ochranu pred spamom. Pri jej pou\u017eit\u00ed m\u00f4\u017ee Google sprac\u00fava\u0165 technick\u00e9 \u00fadaje o zariaden\u00ed a interakcii s formul\u00e1rom. Inform\u00e1cie o sprac\u00favan\u00ed Googlom n\u00e1jde\u0161 v jeho <a href=\"https:\/\/policies.google.com\/privacy\">Z\u00e1sad\u00e1ch ochrany s\u00fakromia<\/a>.<\/p>\n<h2>4. Kto m\u00f4\u017ee ma\u0165 pr\u00edstup k tvojim \u00fadajom<\/h2>\n<p>Obchod funguje na WordPresse s WooCommerce a pou\u017e\u00edva hosting Websupport. V potrebnom rozsahu m\u00f4\u017eu ma\u0165 k \u00fadajom pr\u00edstup poskytovatelia hostingu a technick\u00fdch slu\u017eieb, doru\u010denia a platieb, \u00fa\u010dtovn\u00edctva \u010di s\u00favisiacich z\u00e1konn\u00fdch slu\u017eieb. Dopravca a platobn\u00e1 met\u00f3da z\u00e1visia od tvojej vo\u013eby pri objedn\u00e1van\u00ed. \u00dadaje m\u00f4\u017eeme spr\u00edstupni\u0165 aj pr\u00edslu\u0161n\u00fdm org\u00e1nom, ak to vy\u017eaduje z\u00e1kon.<\/p>\n<p>Pr\u00edjemcom je tie\u017e Google pri slu\u017eb\u00e1ch Analytics a reCAPTCHA. Jeho slu\u017eby m\u00f4\u017eu zah\u0155\u0148a\u0165 sprac\u00favanie mimo Eur\u00f3pskeho hospod\u00e1rskeho priestoru vr\u00e1tane USA. Google vysvet\u013euje pou\u017e\u00edvan\u00e9 mechanizmy prenosu, vr\u00e1tane EU\u2013US Data Privacy Framework a \u0161tandardn\u00fdch zmluvn\u00fdch dolo\u017eiek, na str\u00e1nke <a href=\"https:\/\/policies.google.com\/privacy\/frameworks\">Pr\u00e1vne r\u00e1mce prenosu \u00fadajov<\/a>. O \u010fal\u0161ie inform\u00e1cie o pr\u00edjemcoch a z\u00e1ruk\u00e1ch pri konkr\u00e9tnom sprac\u00favan\u00ed m\u00f4\u017ee\u0161 po\u017eiada\u0165 prev\u00e1dzkovate\u013ea.<\/p>\n<h2>5. Ako dlho \u00fadaje uchov\u00e1vame<\/h2>\n<p>Doba uchov\u00e1vania z\u00e1vis\u00ed od \u00fa\u010delu a typu \u00fadajov. \u00dadaje o objedn\u00e1vke uchov\u00e1vame po\u010das jej plnenia a s\u00favisiacich z\u00e1ru\u010dn\u00fdch a reklama\u010dn\u00fdch povinnost\u00ed, nesk\u00f4r v rozsahu potrebnom na uplatnenie alebo obranu pr\u00e1vnych n\u00e1rokov po\u010das pr\u00edslu\u0161n\u00fdch preml\u010dac\u00edch d\u00f4b. \u00da\u010dtovn\u00e9 a da\u0148ov\u00e9 doklady uchov\u00e1vame po\u010das z\u00e1konom stanoven\u00fdch leh\u00f4t.<\/p>\n<p>\u00dadaje zo v\u0161eobecn\u00fdch ot\u00e1zok uchov\u00e1vame tak dlho, ako je potrebn\u00e9 na odpove\u010f a nadv\u00e4zuj\u00facu komunik\u00e1ciu. Po odvolan\u00ed s\u00fahlasu prestaneme \u00fadaje pou\u017e\u00edva\u0165 na \u00fa\u010del zalo\u017een\u00fd v\u00fdhradne na s\u00fahlase; potrebn\u00e9 z\u00e1znamy o s\u00fahlase \u010di jeho odvolan\u00ed m\u00f4\u017eeme ponecha\u0165 na preuk\u00e1zanie splnenia povinnost\u00ed. Analytick\u00e9 \u00fadaje podliehaj\u00fa nastaveniam uchov\u00e1vania v Google Analytics; o konkr\u00e9tnych \u00fadajoch sa m\u00f4\u017ee\u0161 informova\u0165 u prev\u00e1dzkovate\u013ea. Po z\u00e1niku \u00fa\u010delu aj povinnosti uchov\u00e1vania \u00fadaje vyma\u017eeme alebo anonymizujeme.<\/p>\n<h2>6. Tvoje pr\u00e1va<\/h2>\n<p>Za podmienok GDPR m\u00f4\u017ee\u0161 po\u017eiada\u0165 o pr\u00edstup k \u00fadajom, opravu, vymazanie \u010di obmedzenie sprac\u00favania a uplatni\u0165 pr\u00e1vo na prenosnos\u0165 \u00fadajov. M\u00f4\u017ee\u0161 namieta\u0165 proti sprac\u00favaniu na z\u00e1klade opr\u00e1vnen\u00fdch z\u00e1ujmov; proti priamemu marketingu m\u00f4\u017ee\u0161 namieta\u0165 kedyko\u013evek. S\u00fahlas m\u00f4\u017ee\u0161 kedyko\u013evek odvola\u0165 rovnako jednoducho, ako si ho udelil.<\/p>\n<p>\u017diadosti posielaj na <a href=\"mailto:pivo%40potmehud.cz\">pivo<span>&#64;<\/span>potmehud.cz<\/a> alebo pou\u017ei \u010fal\u0161ie uveden\u00e9 kontakty. M\u00e1\u0161 tie\u017e pr\u00e1vo obr\u00e1ti\u0165 sa na dozorn\u00fd org\u00e1n, najm\u00e4 \u010desk\u00fd <a href=\"https:\/\/uoou.gov.cz\/\">\u00da\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n<h2>7. O tomto dokumente<\/h2>\n<p>Dokument vysvet\u013euje sprac\u00favanie osobn\u00fdch \u00fadajov pri pou\u017e\u00edvan\u00ed webu a obchodu. Jeho pre\u010d\u00edtanie ani objedn\u00e1vka nie s\u00fa s\u00fahlasom s ka\u017ed\u00fdm druhom sprac\u00favania. Ak je s\u00fahlas potrebn\u00fd, z\u00edskavame ho samostatne. Aktu\u00e1lnu verziu zverej\u0148ujeme na tejto str\u00e1nke.<\/p>\n<p>\n<\/div><div class=\"bt_bb_separator bt_bb_border_style_none bt_bb_top_spacing_normal bt_bb_bottom_spacing_normal\" data-bt-override-class=\"null\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- cell_inner --><\/div><!-- cell --><\/div><!-- port --><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ochrana osobn\u00fdch \u00fadajov Aktualizovan\u00e9: 12. september 2026 1. Kto sprac\u00fava tvoje osobn\u00e9 \u00fadaje Prev\u00e1dzkovate\u013eom osobn\u00fdch \u00fadajov n\u00e1v\u0161tevn\u00edkov a z\u00e1kazn\u00edkov potmehud.cz je Potmeh\u00fad s.r.o., I\u010cO: 22505989, so s\u00eddlom Nad Konv\u00e1\u0159kou 309\/15, 150 00 Praha 5 \u2013 Radlice, \u010cesk\u00e1 republika. S ot\u00e1zkami o ochrane s\u00fakromia alebo pri uplatnen\u00ed svojich pr\u00e1v sa obr\u00e1\u0165 priamo na prev\u00e1dzkovate\u013ea: E-mail: pivo&#64;potmehud.cz&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ochrana osobn\u00fdch \u00fadajov | Potmeh\u00fad<\/title>\n<meta name=\"description\" content=\"Ako Potmeh\u00fad s.r.o. sprac\u00fava osobn\u00e9 \u00fadaje pri n\u00e1kupe a n\u00e1v\u0161teve webu: cookies, Google Analytics, uchov\u00e1vanie a tvoje pr\u00e1va.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/potmehud.cz\/sk\/ochrana-sukromia\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ochrana osobn\u00fdch \u00fadajov | Potmeh\u00fad\" \/>\n<meta property=\"og:description\" content=\"Ako Potmeh\u00fad s.r.o. sprac\u00fava osobn\u00e9 \u00fadaje pri n\u00e1kupe a n\u00e1v\u0161teve webu: cookies, Google Analytics, uchov\u00e1vanie a tvoje pr\u00e1va.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/potmehud.cz\/sk\/ochrana-sukromia\/\" \/>\n<meta property=\"og:site_name\" content=\"Potmeh\u00fad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pivovar.Potmehud\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-12T07:39:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/potmehud.cz\/wp-content\/uploads\/2026\/09\/potmehud-tym.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 min\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/potmehud.cz\\\/sk\\\/ochrana-sukromia\\\/\",\"url\":\"https:\\\/\\\/potmehud.cz\\\/sk\\\/ochrana-sukromia\\\/\",\"name\":\"Ochrana osobn\u00edch \u00fadaj\u016f - Potmeh\u00fad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/potmehud.cz\\\/#website\"},\"datePublished\":\"2021-01-19T16:02:37+00:00\",\"dateModified\":\"2026-09-12T07:39:48+00:00\",\"description\":\"Jak Potmeh\u00fad s.r.o. zpracov\u00e1v\u00e1 osobn\u00ed \u00fadaje p\u0159i n\u00e1kupu a pou\u017e\u00edv\u00e1n\u00ed webu. 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